Pleasure and guilt
Not every song deserves a confession.
There are silences that mark you more than 10,000 decibels. And listening to the seconds between the intro and the first chords of La Confession, by Lhasa de Sela, is one of them.
The song is about guilt — and pleasure. About inertia.
This is the song playing now. I don’t know what comes next.
I’ll love it anyway.
When I wake up — before coffee, before cigarettes, before anything — I press favorites. Shuffle. 1,307 songs. And counting.
Not a big list. A precise one. Nothing gets in unless it stays.
So when I press shuffle, I’m not choosing. I already did.
Some mornings it’s Rossini and I conduct the whole orchestra with my left hand while the coffee brews. Some mornings it’s The National — and something gives. Some mornings it’s Bad Bunny and my hips are already in the kitchen.
The music doesn’t put me in a mood. It puts me back in myself.
Every song is a timestamp. The people you were with. The version of you that saved it. The thing you felt that had no words yet but needed a melody to survive.
I remove nothing. I add everything. And then I dance. Every single song.
Lhasa was a singer — father from the US, mother from Mexico, then Montreal. Three albums. Three languages. No explanation.
She never explained herself. She just changed languages until the truth fit.
And somehow she ended up playing in a village in northern Spain at 8am while someone makes coffee. Sings. And dances.
And now, you. Here. Listening.
The best of this song lives outside the studio. A live version. Reykjavik.
Before the first chord — she does something deeply brave and deeply intelligent.
She starts by talking to her crowd. She opens up. And in her voice you can hear what anticipation and hesitation feel like when confession actually means something. She tells them that when she wrote it, guilt was with her. That confessions, she decided, should be in advance. Before the act. Before the damage. A preemptive honesty.
“The chorus is just lalala. So everyone can sing it. So everyone can confess too.”
That’s the intimacy. Not the song. The moment before the song. When she hands it over.
The best things work like that. They don’t keep the confession for themselves. They build a chorus wide enough for yours.
Knowing why things exist. Understanding where they come from. And making you complicit.
A brand confesses when it lets you see the seams of its thinking. When it shows you the position it decides from. When it takes a side — because taking a side always has a cost. And that cost is exactly what makes the confession worth anything.
It doesn’t hide the fall. It shows you the scar. People don’t fall in love with certainty. They fall in love with scars.
Don’t explain yourself. Don’t optimize yourself. Don’t sell yourself.
Confess.
Confession is not exposure. It’s precision.
“Qu’entre toi Et le Diable J’ai choisi le plus Confortable.”
“That between you and the Devil I chose the most comfortable.”
The song is ending now. And I choose the pleasure of friction over comfort.
lalala.
Are you singing it too?



